Click&Boat

Created and deployed the brand identity, including the development of the Brand Book Content, visual guidelines, and "Tone of Voice." Organized and managed photo and video shoots, defining the visual strategy, selecting providers, and coordinating sessions dedicated to promotional, internal, social, and product communications. Developed an omnichannel content strategy, including a branding overhaul to ensure visual consistency and enhanced impact. Oversaw the production of visual and textual content for print and digital campaigns across the EMEA region, covering diverse formats such as TV commercials, OOH videos, subway ads, magazines, Google Ads, Meta Ads, and newsletters, in collaboration with various marketing teams. Redesigned the social media strategy with optimized editorial calendar management, performance analysis, and improved strategies for Instagram and YouTube. Lastly, implemented an agile methodology via Notion, improving project management and boosting the productivity of the entire marketing team.

• Redefinition of the brand positioning through a brand identity tailored to the target audience.
• Achieved a +50% increase in the Instagram follower base.
• Coordinated 3 photo and video shoots, enabling the rollout of 3 Metro campaigns and 3 TV spots in 2023.
• Delivered over 4,200 assets annually across 16 different markets.