Biotherm

The goal was to design visuals aligned with an SMA strategy for the EMEA region by creating impactful content tailored to each platform, while maintaining graphic consistency across various assets and adhering to Biotherm's brand guidelines.

• Proposal of a two-part SMA strategy (awareness and conversion) on social media and affiliate platforms.
• Art Direction for key visuals, including 3 carousels, 10 reels, 3 posts, 10 Google Ads, and 10 visuals dedicated to the brand's website.
• Integration of Motion Design into social media campaigns.