About

I consider myself more of a Branding Strategist than a Creative Director, as my role goes beyond mere visual creation. I design and implement workflows and brand strategies, ensuring the alignment of identity, messaging, and customer experience with market expectations. My goal is to develop cohesive, ROI-focused marketing activations, prioritizing the big picture and results, rather than limiting myself to the visual aspect.

My journey as a freelancer, in agencies, or on the client-side.