Rabanne

For the launch of Rabanne's new Make Up line, in collaboration with the agency Prodigious, an SMA strategy was implemented, featuring the creation of static visuals and videos tailored to the key phases of the launch: teasing, awareness, and conversion, on Instagram and TikTok. Additionally, a CRM strategy was developed alongside the design of four landing pages to ensure visual and narrative consistency, significantly contributing to the activation's success.

• 6% conversion rate thanks to a more targeted audience and impactful visuals on Instagram and TikTok.
• 25% average conversion rate on the landing pages dedicated to this activation.
• 12% more visitors compared to previous campaigns thanks to a more optimized, user-centered design.
• 15% increase in newsletter open rates.
• 8% improvement in click-through rate (CTR) with enhanced visuals and better information hierarchy.