Stellantis

Design of brand guidelines for Cardayz and PSA Retail (Stellantis), along with the UX and UI creation of landing pages in HTML/CSS using SASS. Integration of motion design into marketing operations to enhance the visual impact of campaigns. Development of assets for CRM, offline, and online campaigns targeting EMEA markets, serving PSA Group brands (Peugeot, Citroën, DS Automobile, Opel, Cardayz, and PSA Retail). Finally, implementation of an optimized workflow using Jira to improve collaboration within the marketing team.

• Implementation of a personalized content strategy that generated over 7 000 optimized creative assets within three months, leading to a +6% improvement in CTR for EMEA campaigns.
• Reduction of content production timelines by 30%, while ensuring premium quality visuals, enabling faster deployment of large-scale advertising campaigns.
• Enhanced engagement in CRM campaigns through refined segmentation and dynamic content, resulting in a +10% increase in open rates and a +5% increase in click-through rates.