Alex Trail

As a Social Media Strategist for @muntagnolu_corsu, the goal is to grow the account’s presence on social media by positioning it as a key reference in the trail running world, especially in Corsica. To achieve this, the strategy focuses on creating tailored content centered around terrain expertise and training tips, planning consistent publications, and establishing a clear editorial line to engage nature, mountain, and outdoor sports enthusiasts. Through each post, we aim to share the spirit of trail running in Corsica and build a strong, engaged community around the brand.

• Average engagement rate above 8%
• Established a clear editorial line centered on training, terrain expertise, and local discovery
• Built an engaged community of trail, nature, and mountain enthusiastsCollaborated with local athletes and micro-influencers to strengthen brand credibility
• Launched a “training tips” content series with formats optimized for Instagram
• Improved organic reach through a targeted hashtag strategy
• Developed a structured 3-month editorial calendar with a long-term vision