The main objectives were to strengthen brand identity, notably by overseeing photo and video shoots, optimize the workflow to maximize the production of marketing assets across all markets, and increase engagement on paid social media campaigns as well as on organic posts on Instagram.
Implemented a new workflow via Jira for the entire marketing team at PSA Retail.
Designed graphic charters for Cardayz and PSA Retail.
Strengthened branding for the PSA Retail brand.
Created landing pages in HTML/CSS with SASS.
Integrated Motion Design into marketing operations.
Significantly increased the pace of graphic production, producing over 3 500 marketing assets (print, digital, and video) per month.
Created assets for CRM, paid social media, offline, online campaigns, and event landing pages for EMEA markets for PSA Group brands (Peugeot, Citroën, DS Automobile, Opel, Cardayz, and PSA Retail).
