Development and premiumization of CRM materials: design and modernization of templates.
Evolution of business trigger strategy: in collaboration with the CRM team, evolving business use cases such as Abandoned Cart and Product View Bounce for better conversion rates.
Redesign of digital assets for EMEA websites: contribution to improving UX in collaboration with the e-shop team.
Development of a new Jira workflow.Management of a freelance profile.
Increased newsletter production from 35 to over 120 per week.
Improved business trigger CVR by +8%.
