Creation and deployment of brand identity: creation of the Brand Book Content, Graphic Charter, and "Tone of Voice."
Photo and video shoots: defining the visual strategy, selecting service providers, managing shoots dedicated to promotional, internal, social, and product communications.
Development of an omnichannel content strategy: rebranding to ensure coherence and stronger impact.
Management of visual and textual content production for EMEA print and digital campaigns: TV ads, OOH video, subway ads, magazines, Google Ads, Meta Ads, newsletters, etc., in collaboration with various Marketing teams.
Social Media Strategy: redefining the strategy, managing the editorial calendar, performance analysis, and optimizing the Instagram and YouTube strategy.
Deployment of an agile method via Notion: optimizing project management and increasing productivity for the entire Marketing team.
Management of the creative team.
Redefinition of the brand's positioning through a brand identity tailored to the target audience.
Increased Instagram follower base by +50%.
Coordinated 3 photo and video shoots, which led to the deployment of 3 subway campaigns and 3 TV spots in 2024.
Over 4,200 assets deployed per year across 16 different markets.
