The goal was to design visuals aligned with a social media advertising strategy for the EMEA region by creating impactful content tailored to each platform, while maintaining graphic consistency across different assets and adhering to Biotherm's brand guidelines.
Proposed a two-part social media advertising strategy (awareness and conversion) for social networks and affiliate platforms.
Directed the artistic design of key visuals, including 3 carousels, 10 reels, 3 posts, 10 Google Ads, and 10 visuals dedicated to the brandās website.
Integrated motion design into social media campaigns.
