For the launch of Rabanne's new makeup line through the agency Prodigious, the objective was to implement a social media advertising strategy by creating static visuals and videos tailored to key phases of the launch (teasing, awareness, conversion) on Instagram and TikTok. Concurrently, a CRM strategy and four landing pages were designed to ensure visual and narrative consistency, contributing to the success of the activation.
Developed a three-phase social media advertising strategy for Instagram and TikTok: teasing, awareness, and conversion.
Art direction for key visuals, including 6 carousels, 18 reels, and approximately 20 posts.
Created 4 customized landing pages, each tailored to a specific product type and launch phase, along with 3 newsletters aimed at enhancing engagement and customer loyalty throughout the campaign.
