The goal was initially to develop a strong branding with a tone of voice suited to the target audience. This was followed by updating all marketing and internal communication assets, including print, digital, and video materials. Then, updating the social media platforms to reflect this new branding, ensuring visual and narrative consistency across all channels. The aim was to strengthen the brand identity, improve public perception, and optimize engagement through cohesive and impactful content.
Developed the brand's branding.
Created visual and textual content for offline and online materials.
Established and managed an in-house photo and video studio, producing over 5 shoots per month.
Produced over 400 marketing assets (print, digital, and video) per month.
Designed UX/UI for 3 white-label mobile apps for Studyrama.
Developed social media strategy for Instagram, Facebook, and YouTube.
Created dedicated shoots for social media strategy on Instagram.
Recruited and managed the Design and Social Media team.
