The intention was to oversee the creation and deployment of a new branding while significantly improving the creative team's production capacity. This aimed to optimize our communication across the 4 European markets where the brand is present.
Implemented and established a new branding.
Set up Agile methodology via Jira for the marketing team, resulting in a more than 60% increase in graphic production pace.
Developed and executed an Instagram strategy, boosting engagement by over 30% on most new posts. Integrated motion design into marketing and social media activations.
Optimized CRM templates.
Created visual and textual content for various channels (magazines, Google Ads, Meta Ads, newsletters, etc.) for the EMEA region, producing over 900 marketing assets (print, digital, and video) per month.
Designed UX/UI for 3 white-label mobile apps for Studyrama.
Managed social media strategy on Instagram, Facebook, and YouTube.
Created shoots dedicated to social media strategy on Instagram.
Recruited and managed the Design and Social Media team.
