Design of the graphic charter: redesign of the visual identity and deployment across all print and digital media.
Social Media Strategy: development and deployment of a targeted content strategy for Instagram, enhancing brand awareness and user engagement.
Redesign of visual identity and "Tone of Voice" for CRM activations in collaboration with the CRM team.
Evolution of Marketing and Design strategy: creation of EMEA print and digital campaigns for magazines, Google Ads, Meta Ads, newsletters, etc., in collaboration with various teams, and integration of Motion Design into marketing campaigns.
Implementation of the Agile method via Jira for the entire Marketing team.
Management of the Design team.
Designed the new graphic charter and revamped all offline and online campaigns.
Overhauled the team's workflow, leading to a +250% increase in graphic production.
