My mission as a Freelance Art Director was to create visuals tailored to an SMO strategy, and then extend this strategy to newsletters and landing pages.
My role as a CRM Design Specialist allowed me to contribute to the creation of the workflow between the CRM and Design teams, followed by the update of the CRM's Art Direction.
As Head of Design Marketing, the main objectives were to strengthen brand identity and increase engagement on social media.
As Gen AI Creative Director, I used MidJourney, ChatGPT and Adobe's AI tools to explore new creative approaches for real-world marketing operations.
My role at PSA Retail allowed me to create processes, develop brand guidelines for the various brands within the group, and implement motion design.
As a Freelance Digital Creative, my main objective was to develop visuals that perfectly aligned with a social media advertising strategy, while adhering to the established art direction.
My mission for BCS gave me the opportunity to work on the brand guidelines, marketing communication materials, as well as the creation of the website.
Discover my logotheque, a collection of creative and innovative visual identities designed to reflect the soul and uniqueness of each brand.
In my roles as Brand Manager, Copywriter, and Social Media Manager, my initial tasks were to update the brand guidelines and establish an in-house photo studio.
As Head of Design Marketing, my top two priorities were to oversee the design and deployment of a new art direction for all our communication materials.
