With over 10 years of experience in Branding, my career highlights three main pillars: brand strategy, asset production, and communication. Notable examples include introducing tools like Notion and Jira at Lacoste and other companies, which increased monthly graphic production for CRM by 70%. At Oscaro and Click&Boat, I integrated motion design into communications, enhancing SEA activation performance on Meta and Google. For PSA Retail, I collaborated with data teams to define detailed personas, aligning branding with the needs of our target audience.
